Alexandria, Va. (Sept. 21, 2016) – From sales growth to business transition, mailpiece design to economic outlook, Idealliance experts will provide industry-specific, real-world information in seminars being conducted at GRAPH EXPO 2016, Sept 25-28 at the Orange County Convention Center-North, Orlando, Fla. Learn why your sales aren’t growing, what constitutes a U.S. Postal Service acceptable mailpiece, how to become a communications service provider, and where to find new opportunity when experts from Idealliance, the leading industry association representing all facets of the global omnichannel media value chain, present answers to these and other topical industry questions during four insightful seminars at GRAPH EXPO 2016.
“The comprehensive seminar program at GRAPH EXPO is a wonderful educational opportunity for show-goers to learn the latest information and approaches to industry-specific topics and issues that have a direct bearing on their ability to grow and profit,” says Idealliance Executive Vice President Ken Garner. “Our Idealliance experts are excited to have the opportunity to present several seminars as part of this year’s show program and they have prepared insightful, informative sessions that will appeal to and benefit a broad cross-section of industry professionals.”
Seminars offered by Idealliance industry experts include:
• “The State of Our Industry: NOW. What’s Ahead. What to DO About It!” With Andrew Paparozzi, Idealliance Chief Economist, Monday, Sept. 26, 8 a.m.-9:30 a.m. Commercial printing industry trends in sales and profitability, the outlook for the industry and the economy, and the gap between top performers and the rest of the industry. Learn four ways to maximize client retention,” two ways to execute strategic plans more effectively, and how to make disruptive change an opportunity rather than a threat. For company owners, CEOs, presidents, executives, business managers, and industry analysts. Seminar R11. More information: http://graph16.mapyourshow.com/7_0/sessions/session-details.cfm?Schedule…
[Note: Andrew Paparozzi will also be presenting an “Economic Forecast” during the Executive Outlook Conference, “Finding New Markets, on Sunday, Sept. 25, from 8 a.m. to noon. Please visit http://www.graphexpo.com/SessionsEvents/EXECUTIVEOUTLOOK.aspx for information.]
• “Making the Leap to Communications Service Provider” with Mike Philie, Managing Director, Idealliance Ideadvisors™ Group, Sunday, Sept. 25, 3:30 p.m.-5 p.m. “From the trenches” advice from industry leaders who have profitably transitioned their companies from traditional to evolutionary. Learn how to create growth, customer loyalty, and new revenue and profit opportunities; critical transition road map milestones; and how to help your company and your customers through the change process. For C-Level executives; business owners; Sales, Marketing, and Operations leaders; salespeople; and technical and communications professionals. Seminar R7. More information: http://graph16.mapyourshow.com/7_0/sessions/session-details.cfm?Schedule….
• “Five Reasons Your Sales Aren’t Growing—Plus One Key that Rules Everything!” with Bill Farquharson, Partner, Idealliance Ideadvisors™ Group, Monday, Sept. 26, 10 a.m.-11:30 a.m. Learn what NOT to do if your goal is sales growth, four questions to ask to measure your growth potential, the best sales process to follow, and a plan for building sales momentum. Designed for sales representatives, sales managers, selling owners, and company presidents. Seminar R16. More information: http://graph16.mapyourshow.com/7_0/sessions/session-details.cfm?Schedule….
• “Getting Your Message into the Mailbox,” with Leo Raymond, Idealliance Director, Postal & Industry Engagement, Monday, Sept. 26, 3:30 p.m.-5 p.m. Learn basic mail classification and rate eligibility rules, fundamental rules about mailpiece design, how mail is examined and accepted, and where to find information and support when dealing with the USPS. For marketing and client service managers at printing, mailing, and fulfillment companies; sales managers at companies that offer mailing services, and designers, campaign managers, and graphic artists. Session R25. More information: http://graph16.mapyourshow.com/7_0/sessions/session-details.cfm?Schedule….
The GRAPH EXPO 2016 Seminar Program includes more than 40 seminars in six categories: How to Increase Your Sales, Adapting Your Business to the Newest Technology & Trends, Managing Costs & Improving Efficiencies, Uniquely In-Plant—Challenges & Solutions, Designers and Creative Professionals—Challenges & Solutions, and Computer Training Labs.
Seminar, priced at $150 each, include admission to exhibit hall. A four-seminar value package is $499. For information, go to http://www.graphexpo.com/SessionsEvents/SeminarProgram.aspx.
For more information on Idealliance activities at GRAPH EXPO 2016 please visit www.idealliance.org/graph-expo-2016 or call (703) 837-1070.