Idealliance Board of Directors Establishes Brand Focus Committee
Reimagining the Brand Supply Chain
Since 1966 Idealliance has reinvented and retooled graphic communication supply chains—for advertising, forest and paper products, mail, print, and publishing—by creating workflow best practices and certification programs to educate professionals and redefine processes.
Idealliance now turns to the brand supply chain, from creation to production, with our unique perspective by engaging all partners and focusing on removing roadblocks to information flow and improving inefficient workflows.
The Board of Directors at its inaugural 2020 meeting in mid-June formed a new high-level Board committee called Brand Focus. The Committee will focus on communication and workflow inefficiencies and supply chain needs. In addition, the Committee will explore current Idealliance initiatives, such as data exchange between brand and print service providers (now being led by Idealliance with ISO standard-development with PQX and PRX), and the BrandQ® training initiative.
The Directors serving on the Committee are:
- Andrew Bullock, Spanner LLC
- Sonja Dearden, Lindt & Sprungli
- Brian Keith, Microsoft
- Todd Maute, CBX LLC
If you would like more information contact David Steinhardt at dsteinhardt@idealliance.org.