Gerry O’Brion and Kate O’Neill to Keynote Idealliance INKredible Integrated Media Event

One-day program in New York City on Oct. 24 showcases innovative solutions for print, marketing, and publishing executives seeking growth and profitability with omnichannel technologies.

Alexandria, Va. (July 24, 2017)—Two high-powered keynote speakers will highlight the program at INKredible, the dynamic one-day event for print, marketing, and publishing professionals from Idealliance, the association for the Visual Communications and Media Industry. To be held on Oct. 24 at The Princeton Club in New York City, INKredible features a full lineup of professionals who will share innovative examples of successfully orchestrating the integration of print and digital media in highly effective campaigns.

In his address, noted brand expert Gerry O’Brion, who grew brands such as Procter & Gamble, Coors Light, Quiznos, and Red Robin, shares “What Big Brands Know,” offering case studies of graphic communications firms that turned existing customers into passionate fans. Author, digital strategist, and “tech humanist” Kate O’Neill will share practical insights on how to utilize data and technology to create innovative client experiences in her keynote, “Harnessing Data and Technology: Winning in the Age of the Internet of Things.” O’Neill’s most recent book is Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces.

The rapidly changing marketplace impacting print and content delivery requires a greater understanding of the changes, insights, and new technologies necessary to be successful in this omnichannel, integrated media world. INKredible conveys the possibilities of integrated media through interactive presentations, real life campaign success stories, keynotes by brand and marketing experts, and demonstrations by leading integrated technology solutions providers. In rapid-fire INKsight Burst presentations from many of the brightest minds in the omnichannel media world, attendees of the one-day INKredible event will discover how…

• A shift to “digital-first” transformed a 100-year-old magazine’s content strategies and drove subscription revenue.
• Integrating personalized videos and inkjet printing spawned ROI on a massive scale.
• Digital printing has changed the way retailers advertise at the shelf level.
• Marketing automation is transforming print with market intelligence, personalized campaigns, and high ROI.
• The new marketing pitch with ROI-based outcomes is driven by data and Key Performance Indicators.
• New mobile technologies are creating a seamless and connected brand packaging experience.
• An integrated campaign drove a university’s student housing to new heights.

In the INKredible Innovation Room, live demonstrations and one-on-one presentations will provide a peek at new omnichannel technologies and proven tools for integrating ink on paper within the digital realm, and attendees will be provided a window into new omnichannel technologies on its Innovation Stage.

Technology companies interested in sharing their solutions with INKredible attendees may contact Dean D’Ambrosi at ddambrosi@idealliance.org or call 703.837.1064.

INKredible early-registration of $295 for Idealliance members and $395 for non-members closes on Sept. 15. Full program details and registration are at idealliance.org/inkredible. For more information about INKredible, contact Steve Bonoff at sbonoff@idealliance.org or 612.987.1150.

Gerry O’Brion and Kate O’Neill