Realistic and Objective Expectations for Buyer and Brand Color Acceptance
GAMUT Podcast Episode #57 from Idealliance
David Hunter, the co-founder and principal at ChromaChecker discusses a critical and often overlooked metric used to predict and quantify print buyers’ expectations for color. David has pioneered a process that quantifies a person’s expectation of color match acceptance and carries it through the complete manufacturing workflow, ensuring success for manufacturers and their customers.
David was one of Apple Computers’ first three ColorSync Profilers. He is also one of the early G7 Experts, and one of just a few authorized G7 Expert trainers in the world. He currently is one of five North American members of the International CIE Committee (TC 8-16), joining those at Idealliance, studying how humans perceive common color appearance.
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This episode of the GAMUT Printing and Packaging Podcast by Idealliance is sponsored by Heidelberg. Heidelberg has been a reliable and highly innovative partner to the global printing industry for 170 years. Heidelberg offers end-to-end solutions for commercial, packaging, and label printers including prepress, printing, finishing, packaging, service, consumables and software.