Alexandria, Va. (Nov. 10, 2016) – Idealliance, the communications industry association representing all facets of the global omnichannel media value chain, is pleased to announce that BCC Software has joined its Idealliance Member Advantage Program and will now offer Idealliance members a 10% discount on new purchases of its mailing software products or data marketing services. In addition, BCC Software will invest back into each new software licensee by covering the cost of Idealliance MailPro® Fundamentals and Advanced Certification for members purchasing BCC Software licenses.

“We are happy to welcome BCC Software to our Member Advantage Program,” says David J. Steinhardt, Idealliance President and Chief Executive Officer. “BCC Software has long supported Idealliance’s working groups and collaborative initiatives with mail supply chain partners and the U.S. Postal Service. That partnership has now been strengthened with this innovative offer that not only provides members with discounts on BCC Software’s mailing products, but also makes available Idealliance’s industry-leading mail certification program, MailPro,® to those who license BCC software. This is definitely a win/win for our members.”

“To quote an old sales cliché, ‘an educated customer is the best customer,’” said BCC Software President Chris Lien. “Education is incredibly vital in the oft-changing world of direct communications. That’s why we invest heavily internally to give every member of our Customer Support team USPS® and industry certifications. We are excited to extend that investment out to new customers with this special offer.”

This unique opportunity from BCC Software includes a discount that is valid on any new software purchase or on BCC Software’s wide array of data marketing services. For members who take advantage of the savings on a software purchase, such as the flagship product, BCC Mail Manager, BCC Software will pay the certification costs for both the MailPro® Fundamentals and Advanced Certification Course for each new licensee. For full details, please visit

Developed in coordination with the U.S. Postal Service, the Idealliance Mail Professional Certification Program provides unparalleled access to a team of expert instructors with more than 400 years of combined experience in developing real-life mailing solutions and working effectively with the USPS. The program, which comprises 23 lessons with 11+ hours of interactive video tutorials, is designed for all stakeholders in the mail supply chain—those involved in production, CSRs, sales, marketing, design, IT, and business managers. To learn more, visit

“Through new partnerships such as this, Idealliance seeks to enhance its Member Advantage Program and provide its members with money-saving access to important business services and products,” says Dean D’Ambrosi, Idealliance Vice President, Sales. “And we always welcome our members’ suggestions about products and services they would like to see added to their discount program.”

The Idealliance Member Advantage Program offers association members discounts on a wide variety of products and services from more than two dozen leading vendors, suppliers, and service providers. These discount affinity programs with highly respected industry suppliers help members realize significant savings on a broad spectrum of business products and services, ranging from insurance to office supplies and computers, shipping to cybercrime protection. For more information on the program, go to


About Idealliance:

Idealliance is a not-for-profit member association representing a unique convergence of printers, mailers, marketers, brand owners, agencies, publishers, fulfillment services, material suppliers, and technology providers. The association provides an open and cross-industry platform for motivated professionals to come together to create a more competitive, compelling, and innovative graphic and visual communications industry. It capitalizes on its integrated capabilities to advance proven technical and management best practices; deliver best-in-class research, education, and certification; and serve as a united industry advocate. Idealliance is headquartered at 1800 Diagonal Road, Suite 320, Alexandria, Va., 22314. For more information, visit www.idealliance.orgor call (703) 837-1070.

About BCC Software:

BCC Software offers data driven solutions to enhance direct communications that integrate anywhere along the workflow spectrum—from mail preparation and tracking, to data enhancement and targeting. Based in Rochester, N.Y., BCC Software has been delivering innovative Data Quality and USPS Compliance Solutions enabling its customers to deliver the most effective messaging through their partnership with its trusted, educative, and supportive customer-oriented team since 1978. With more than 30 years of postal software experience serving mailers, BCC Software is developing new data processing tools to communications professionals across a wide variety of industries. For more information, visit

November 10, 2016
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