Update from the Executive Director—May 2021

Managing the Digital Packaging Supply Chain Shift: Get Ahead of the Curve

We’ve all seen the print wires: “Digital Packaging is Here” “Specialty Finishing for Packaging with Digital” “What’s the Deal with Digital?” But what does this imply for print buyers & brands? What does it mean for brand integrity? Who sets the bar for consistent print quality across a global brand’s printed products and packaging?

With the convergence and evolution of the packaging supply chain into a digital print shifting market, the volume of suppliers who can potentially meet the demand of leading print buyers and brands will continue to grow. Ongoing technological advances will allow any digital printer to achieve high quality while maintaining flexibility…if executed properly. All the benefits that digital brings—scale, finishing, security, and more—become easily attainable…if done effectively.

What is required for success?

As this shift continues, print buyers and creatives must play a more active role. They will have the responsibility for proper execution and control of the growing packaging supply chain as they are farther upstream, and their actions will make more of an economic impact—for better or worse. They must be able to navigate design, proofing, production, and workflow alignment for all packaging applications, from all suppliers, for effective process control.

BrandQ^®, launched in 2018, utilized by designers, creatives, and brand owners around the world for education and alignment of the supply chain, is a unique Idealliance program focused on the ever-growing packaging supply chain, providing tools, measurements, methods, and language for facilitating effective communications between brands and suppliers and supporting brand integrity from start to finish.

BrandQ includes education, verification, and the tools necessary for proper brand management spanning the print and packaging supply chain. 

And now through June 4, 2021 use promo code IDEABRANDQ to save 20% off the BrandQ^® Manager Online Training & Certification to stay ahead of the curve.

This brand knowledge, along with Idealliance’s other programs are designed by leading industry experts spanning all technical applications of print and prepress for complete alignment of professionals, production, and technology. As our industry continues to grow and evolve, we look forward to helping you out-pace trends, and continue to raise the bar for effective print, packaging, and graphic communications.

Stay well,

Jordan Gorski
Executive Director
Idealliance

(BrandQ^® is a registered trademark of Idealliance.)