Ad Guidelines

Idealliance hosts numerous activities that focus on the digital supply chain for advertising, both in print and across digital media platforms. The Ad Specifications and Guidelines are all available at this URL.  Groups contributing to Ad Guidelines include eMedia21 London, eMedia21 New York, PRISM and Digital Ad Lab.

Guidelines and Specifications

► Ad-ID Guidelines provide for interoperability of advertising systems through embedded XMP metadata.  Ad-ID provides an ISO compliant schema for “slate metadata” or the mandatory ad identification fields.

Asset Delivery Advertising Metadata (ADAM) is a specification that defines the required metadata fields for ad portals, both on the supply / agency side and the publisher side.  ADAM defines standard metadata fields to be embedded in the PDF of an Advertisement for submission to magazines.  ADAM 1.0 is available for download from the menu at the left.

► HTML Ad Guidelines V1.0, developed by the new Idealliance eMedia21 London Working Group, is a draft set of general guidelines for the creation of HTML5 ads. The guidelines address file structure and encoding and provide best practices for use of interactive elements, including video, audio, fonts, images, and hyperlinks, as well as ad performance and analytics.  This Guide has been posted for Public Comment.  Comments can be made on Google Docs or  sent to David Ebsworth, the group chairperson.

Joint GWG/Idealliance Print Ad Ticket 2.0 is a specification that defines all fields that may be employed in an ad ticket.  This specification was jointly developed with the Ghent Work Group and is accepted in both North America and Europe.  The Ad Ticket provides for electronic communication between an ad materials supplier and the publisher placing a print ad.  The Joint Ad Ticket 2.0 Specification is available for download from the menu at the left.

OpenEFT Interactive Ad Delivery Guide 1.0 is a guideline for delivering interactive digital ads using the OpenEFT packaging and format specifications.  This specification provides the first standard packaging for digital ad delivery (non-static ads) along with formal rendering instructions. 

PRISM Advertising Metadata Specification is a complete set of advertising metadata  elements including those drawn from AdsML, GWG and Ad-ID.  The PRISM Advertising Metadata Specification is used as a foundation for advertising guidelines that include metadata fields such as the ADAM Specification.

Standardized Ad Insertion Nomenclature for Tablets (SAINT) Specification is a standard lexicon that will be used in the specification for all tablet advertising and tablet publishing.  A Public Draft of SAINT is available for download and public comment from the menu at the left.

Static Ad Guidelines for Tablet and Mobile This simple set of guidelines for the submission of DFT ads was developed by an eMedia21 London committee.