IPA, The Association of Graphic Solutions Providers • September, 2007
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Here's what's new at IPA:
- IPA Premedia Leaders Luncheon Recap
- IPA Launches New Case Study Program
- IPA Webinar: (Adobe) Bridge Over Troubled Water
- Welcome new members
Industry Insight:
- Where Do You Fit In the Digital Ad World?
- Print Popularity on The Rise With Designers
- Does Web-to-Print Fit Your Business Model?
IPA Premedia Leaders Luncheon Recap
While today’s business world would agree that customer focus is critical if a company is to succeed, it is apparent that the companies represented on the panel not only talk about customer focus but make it an integral part of everything they do from developing business strategy to hiring and training their workforce and implementing new technologies. A video of the event will be available soon and look for the Sept/Oct IPA Bulletin article for more details.
IPA Launches New Case Study Program
Two case studies will be available to members next week. Business Innovation: LA Graphico Celebrates Thinking Green and Workflow Innovation: Kicking Packaging Into High Gear - Professional Image Printing & Packaging Leverages e-Lean to streamline operations. Look for the announcement and link on ipa.org next week.
Building the (Adobe) Bridge Over Troubled Water Easy access to graphic assets is critical to an efficient workflow. Is Adobe's workflow tool, Adobe Bridge, the solution to your workflow challenges? IPA Webinar Series continues next week. More
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Where Do You Fit In the Digital Ad World?
A recent article in The New York Times, quotes David W. Kenny,chairman and chief executive of Digitas, the advertising agency in Boston recently acquired by the Publicis Groupe, “It is only a matter of time until nearly all advertisements around the world are digital.” Kenny’s worldwide strategy for Publicis, which includes agencies like Saatchi & Saatchi, Leo Burnett and the Starcom MediaVest, is to build a global digital ad network that uses offshore labor to create thousands of versions of ads. Then, using data about consumers, the network will decide which advertising message to show at which moment to every person who turns on a computer, cellphone or, over time, a television.
Print Popularity on the Rise with U.S. Designers
The death of print has been deliberated, debated and dissected, yet no one has thrown that first shovel of dirt on the grave; and according to a recent survey of creative professionals, print’s popularity is on the rise among U.S. designers. More
Does Web-to-Print Fit Your Business Model?
Web-to-Print generated a lot of interest at Graph Expo, yet according to a recent Industry Measure report, Web-to-Print: A Service Provider Perspective, only 8 percent of print and prepress firms saw “adding Web-to-print” as a sales opportunity. Meanwhile, 10 percent saw “selling our existing Web-to-print” as a sales opportunity. This is not good news for Web-to-print vendors since it means implementation of these systems isn’t, in itself, resulting in the success the buzz seems to promise. Digital printers are a little less blasé. One-fourth of digital printing firms see selling their existing Web-to-print services as a sales opportunity. For digital printers, it’s a matter of business model; they are becoming marketing support firms, so issues of document management and customization and personalization of marketing collateral fit this model extremely well.
IPA, The Association of Graphic Solutions Providers
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Edina, MN 55435 U.S.A.
(800) 255-8141 | (952) 896-1908
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> Calendar
Adobe CS3 Bridge Webinar Series
October 3, 2007 Mastering Images
with Bridge CS3
October 10, 2007 Making Bridge CS3
the Hub of the Suite
IPA Business Dev
Conference
January 24-26, 2008
Camelback Inn
Scottsdale, AZ
IPA Tech Conference
April 22-24, 2008
Westin, Michigan Ave
Chicago, Illinois
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