Digital Ad Lab is an Initiative of IDEAlliance that focuses on the digital supply chain for advertising, both in print and across media platform. DAL seeks to optimize workflows for all parties from the creative to the publisher.
► Asset Delivery Advertising Metadata (ADAM) is a specification that defines the required metadata fields for ad portals, both on the supply / agency side and the publisher side. ADAM defines standard metadata fields to be embedded in the PDF of an Advertisement for submission to magazines. ADAM 1.0 is available for download from the menu at the left.
► Joint GWG/IDEAlliance Print Ad Ticket 2.0 is a specification that defines all fields that may be employed in an ad ticket. This specification was jointly developed with the Ghent Work Group and is accepted in both North America and Europe. The Ad Ticket provides for electronic communication between an ad materials supplier and the publisher placing a print ad. The Joint Ad Ticket 2.0 Specification is available for download from the menu at the left.
► Standardized Ad Insertion Nomenclature for Tablets (SAINT) Specification is a standard lexicon that will be used in the specification for all tablet advertising and tablet publishing. A Public Draft of SAINT is available for download and public comment from the menu at the left.