The PSP Marketing Automation Opportunity: An Introduction
Marketers are seeking providers that can create automated programs to welcome new customers, cross-sell, upsell, nurture leads, increase satisfaction, and win back customers. Print service providers have an opportunity to provide services to marketers that enable them to automate their marketing efforts. Large enterprises have been early adopters, however, the introduction of cloud-based marketing automation software tools is capturing the attention of the small and medium business market. This paper will present findings from InfoTrends' Capturing the SMB Marketing Automation Opportunity that highlight the opportunity for PSPs in targeting SMB firms with marketing automation solutions.
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