The Association of Graphic Solutions Providers - September 2009
Here's what's new at IPA:
- Thought Leaders to Converge in Scottsdale: Callaway Case Study
Get Free Access to IPA Webinar Library
- Print 09: For the Last Time?
- New Products Garner Attention at Print 09
- Help IPA Promote Your Capabilities
- Congratulations to the Newest CMP Certified Professionals!
- Welcome to IPA
Not Your Typical Conference
The IPA Leadership Conference, Intercontinental Montelucia Hotel, February 4-6, in Scottsdale, Arizona, will not be your conventional meeting with motivational speakers, consultants and talks from the podium. This will be an interactive meeting revolving around winning case studies with lively debates and the sharing of ideas on new media, innovative procurement models, marketing execution best practices and business models of tomorrow.
You'll hear stories like this...
"Callaway Golf Canada challenged their marketing communications and agency partners to come up with a solution to grow top-line revenue and build brand awareness for a diverse product portfolio. Through a number of brainstorming and collaborative sessions, and purveying the landscape, a strategy unfolded. Over the next few months, their communication suppliers generated activity that resulted in:
- An opt-in email database growth from 7,000 to almost 400,000 members
- Program responses averaging 41% click-through and 18% activation rates
- An increase in attendance at in-person events by 27%.
- A new communication medium that effectively reaches over 5% of the total market with relevant and compelling communication and programming"
How’d they do it? This is just one of many stories you’ll hear at the 2010 IPA Leadership Conference. Watch for details. Then register to attend!
Access IPA Digital Library for FREE
IPA has concentrated its entire webinar inventory—more than 60 expert programs—into a single online digital library for access 24/7 by everyone in your company. Be among the first 25 to respond to this offer and receive a user account to IPA’s Digital Library for 10 days, free of charge. Email Donna McDevitt TODAY. More >>
Print 09: Time to Change the Name?
Print 09: It was a study in contrasts. There were the presses and bindery equipment along with the traditional pressroom furnishings. Then there were the digital printers along with innovative software designed to move graphic solutions providers into the world of new media. While there was a diverse offering of solutions ranging from traditional to new media, there was one overriding philosophy being propagated: Print is one media in a world of multi-channel communications. Attendees were told to reinvent themselves and focus on helping their customers grow their businesses. Of course, this is not a new message for IPA members and is a primary focus of IPA benefits and resources.
New Products Garner Print 09 Attention
Must See ’ems and their companion Worth-a-Look products were selected from more than 4,000 products shown at Print 09. Worth-a-Looks are identified as compelling but of importance to a more limited audience than Must See ’ems. Get a listing of IPA member's Must See ’ems and Worth-a-Looks. More >>
Help IPA Promote Your Capabilities
IPA is capturing the service capabilities of member firms and posting them to the IPA website in a searchable database. IPA is promoting this search capability to brand owners and buyers of members' services, so be sure to add your firm's capabilities to the IPA website today! More >>
Congratulations CMP Certified Associates!
The following were recently awarded Color Management Professional (CMP) status. Congratulations!
Harry Cracower, Transcontinental
Sean Gilbertson, Harding Poorman
Pernell Gray, Konica Minolta Business Solutions
James Kraszewski, Konica Minolta Business Solutions
Gary Larson, Professional Litho
James Menapace, Konica Minolta Business Solutions
Kevin Serafin, Brown Printing
Steve Walls, Lifetouch
Register for the CMP program >>
Welcome New Member
Dalarna University/Hogskolan Dalarna
IPA, The Association of Graphic Solutions Providers
7200 France Ave S, Suite 223
Edina, MN 55435 U.S.A.
(800) 255-8141 | (952) 896-1908
www.ipa.org | email@example.com