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Here's what's new at IPA:
- Pre-order Your 2009 IPA Digital Print Forum
- Affect of Substrate Variables on Color Reproduction
- Don't Hunker Down & Wait Out the Storm
- Webinars Focus On Color Reproduction Issues
- Ghent PDF Workgroup Releases Output Suite 3
- Expensing & Bonus
- Customer Needs Versus Customer Wants
- Welcome New Member
Pre-order Your 2009 IPA Digital Print Forum
Results Report Today!
The world’s leading digital press manufacturers have put their systems though an exhaustive examination of color integrity, repeatability and recyclability. Pre-order the results book, complete with actual press sheets, productivity survey and independent analysis. Invaluable resource for current users and prospective buyers of digital print devices. Save $30 and pre-order the book now for $69/$59 for IPA members. Note: Technical Conference attendees will receive a copy with paid registration. Pre-order now >>
New IPA Webinar! The Affect of Substrate Variables on
Color Reproduction, Management and Measurement The substrate you select has a huge impact when it comes to the final quality and predictability of color reproduction. Changing the substrate for a job can require a completely different approach to color compensation in prepress. Attend this webinar on Wed. May 13, 1:00 p.m. Eastern to learn ways to better produce and predict color and quality on the substrates you choose. More >>
Don’t Hunker Down & Wait Out the Storm
Did you know harp seals hunker down during a blizzard and stay hunkered down until the storm is over? In his article in the March/April issue of the IPA Bulletin, Peter Schaefer, New Direction Partners, wrote, “Although a natural reaction may be to hunker down, I would argue that this is actually the time to be aggressive...We need to be proactive in the steps we take to enhance profitability and, yes, even survive until the economy improves. When the days become brighter, you will be glad you took these steps, and your company will be positioned to reap the benefits of a strong harvest.” Be proactive and aggressive--register for the 2009 IPA Technical Conference to gain critical knowledge and skills to give your company—and your clients—a significant competitive edge. Register now >>
EARLY REGISTRATION DISCOUNT ENDS
SOON - REGISTER TODAY!
Webinars Focus On Color Reproduction Issues
The second of the 2-part IPA webinar series on critical issues in color and proofing is next Wednesday. The webinars focus on achieving color accuracy in soft proofing and proofing spot colors. Session 2, to be held April 29, examines Proofing Spot Colors & Multi-channel Color for Packaging. The first session will be archived for those who missed it. Register now >>
Ghent PDF Workgroup Releases
Output Suite 3
To provide members a voice in the standards-development process, IPA is a member of the Ghent PDF Workgroup, which recently released Ghent Output Suite 3. Both design and production PDF workflows can be tested using Ghent Output Suite 3. The new version adds testing for White Overprint, Rendering Intent, ICCbased Overprint and Source Profile consideration. The Ghent Workgroup has also made adjustments to all of the test files and documentation to make them clearer and easier to understand. More >>
Stimulus Extends Expensing and Bonus Depreciation Through 2009
IRC Section 179 Expensing and 50% Bonus Depreciation have both been extended through December 31, 2009 in the “Stimulus” legislation, American Recovery and Reinvestment Tax Act of 2009. Both provisions were previously included in the Economic Stimulus Act of 2008. The Stimulus also extends provisions that allow companies that are currently in a loss position to use unused Alternative Minimum Tax (AMT) and R&D tax credits in lieu of Bonus Depreciation. This and more information on the NPES website Government
Customer Needs Vs. Customer Wants
Dick Gorelick in his recent Client Newsletter notes that there’s a running dialogue among marketing experts about the differences between customer needs and customer wants. There is general agreement that a buyer may not always know what he needs but usually knows what he wants, and that the salesperson who understands what a buyer needs is in a position to engage in so-called “solution selling.” However, there’s another issue to be considered in gathering information for the selling process. It involves an understanding of customers’ customers and their needs. It’s the only way to create demand.
Welcome New IPA Member
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IPA Webinar: Proofing Spot Colors and Multi-channel Color for Packaging
April 29, 2009
1:00 pm Eastern
IPA Webinar: Substrate Variables in
May 13, 2009
1:00 pm Eastern
2009 IPA Technical Conference
June 9 - 10, 2009
June 8, 2009
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September 11-16, 2009
Chicago , Illinois
IPA Business Development Conference
February 4-6, 2010
Intercontinental Hotel Montelucia Resort and Spa
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Setting up Rip-50c and Lino 330
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