October 30, 2014

Usage Rights Workflow & DAM Implementation

CONVENE / 810 Seventh Ave (52nd and 53rd), New York, NY


Usage Rights Workflow & DAM Implementation

October 30, 2014
8:30 AM - 5:00 PM

Convene Conference Center
New York, NY

As a result of globalization and the proliferation of new media delivery channels, publishers are struggling to gain control of their right to use and reuse content.  In response, IDEAlliance launched a Task Force focused on Usage Rights in the spring of 2014.  The recommendations resulting from this effort are being shared for the first time at this instructive 1-day workshop: Usage Rights Workflow & DAM Implementation, October 30, 2014, to be held at the Convene Conference Center in New York, NY. 

The Workshop Agenda includes:

  • 3 Keynote Publisher Panelists(Pearson, Hearst, National Geographic) sharing their views about why implementing a rights strategy is such a critical business requirement in 2014;
     
  • 3 Experienced Contracts Professionals(Meredith, Conde Nast, Rodale) sharing their strategies for managing contracts as part of a Usage Rights Architecture.
     
  • 3 Publishers Implementing Rights Management(Highlights for Children, Readers Digest, Time, Inc.) sharing their experiences using metadata to manage the right-to-use assets.
     
  • Leading Technology Consultants and Vendorsproviding strategies and tools to address automating right-to-use decision making.
     
  • In Depth, Personalized Discussions(ranging from small round table discussions to a full audience town hall setting)

The Innovations and Best Practices developed over the past 6 months by the IDEAlliance Rights Task Force will be highlighted for the first time during this Workshop. Don’t miss the opportunity network with peers and decision makers, to get involved and to set the technology agenda for 2015. If you register two or more members of your team use the promo code Rights10 to get a 10% discount. 

Member: $345 
Non-Member: $395

SPONSOR THIS WORKSHOP


SPONSORS


 


Media Partner


Understanding and gaining control over the issues of rights management is a key objective for publishers today, due to the extreme risks of non-compliance. This workshop offers an opportunity for publishers to participate in small group discussions that focus on their pressing requirements in managing usage rights and to brainstorm with their peers about possible solutions.”

Dianne Kennedy, Vice President of Media and Emerging Technologies for IDEAlliance

>> View Agenda

>> Sponsor This Workshop

Event Date

October 30, 2014

CONVENE

Address: 
810 Seventh Ave (52nd and 53rd), New York, NY

Convene is conveniently located in Midtown Manhattan, at 810 Seventh Ave (52nd and 53rd), New York, NY 10019. When entering the building lobby, advise the Lobby Receptionist/Security Desk staff that you are attending the IDEAlliance Primex Summit on the 23rd floor.

Nearby hotels, attractions, and restaurants

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Agenda

8:30 - 9:00 AM

Continental Breakfast

9:00 - 9:45 AM

KEYNOTE PANEL
Why Usage Rights Management Now?
Moderator: Noelle Skodzinski, Editorial Director, MediaShepard
Panelists:

• David Jolliffe, VP Rights & Permissions, Pearson
• Ellen Payne, Vice President of Editorial Operations, Hearst
• Dave Smith, VP, Content Strategy, National Geographic

9:45 - 10:15 AM

EXPERT PANEL
Step #1:  Strategies for Managing Contracts
Modrator: Dianne Kennedy, IDEAlliance
Panelists:

• Patty Bellus, Associate Director, Editorial Operations and Technology , Meredith
• Ed Kalris, SVP Editorial Rights and Assets, Conde Nast
• Sandie Roberts, IT Director Publishing Systems, Rodale Inc.

10:15 - 10:45 AM

PEER GROUP DISCUSSION
Roundtable discussions among attendees about how they are currently managing contracts and develop strategies for improvement.

10:45 - 11:00 AM

BREAK

11:00 - 11:30 AM

PEER GROUP REPORT
Each roundtable will present a summary of their discussion to the full group.

11:30 AM -  12:15 PM

EXPERT PANEL 
Step #2:  Tracking Rights with Metadata
Moderator: Mary Yurkavic
Panelists:

• George Brown, Manager Publishing Technologies, Highlights for Children
• Laura Capasso, Global Director, Publishing Technology and Content Operations, Reader’s Digest
• Dai Ichikawa, Digital Asset Systems Manager, Time Inc.

12:15 PM - 1:15 PM

LUNCH

1:15 - 1:45 PM

PEER GROUP DISCUSSION
Roundtable discussions among attendees about the key fields they require for managing usage rights.  Discussions should be based on draft 2014 PRISM Usage Rights fields and the concept of “green-lighting”.

1:45 - 2:15 PM

PEER GROUP REPORT
Each roundtable will present a summary and validate or extend the Draft PRISM Usage Rights fields and provide their input on “green-lighting”.

2:15 - 3:00 PM

EXPERT PANEL
Step #3: Strategies for Implementing Rights Management with Your DAM

Moderator:  Linda Burman, LA Burman Associates
Panelists:

• Jason Bright, CEO, Media Beacon
• Demian Hess, Director of Asset Management and Publishing Systems, Avalon Consulting, LLC
Additional panelists to be named

3:00 - 3:30 PM

RIGHTS TASK FORCE RECOMMENDATIONS
Presentor:  Dianne Kennedy, IDEAliance
• Managing Contracts as Assets
• PRISM Usage Rights Metadata V2.0
• Red-light/Green-light Right-to-Use Decision Language (ODRL)

3:30 - 4:00 PM

BREAK

4:00 - 4:45 PM

TOWN HALL DISCUSSION
This full group, town hall-type discussion will focus on bringing to light the most pressing needs and provide an opportunity to brainstorm about next steps.

4:45 - 5:00 PM

Wrap-Up

5:00 PM

ADJOURN

A Rights MeetUp will follow at 6:30 at a nearby Pub

Sponsorships

Venues