October 30, 2014

Usage Rights Workflow & DAM Implementation

CONVENE / 810 Seventh Ave (52nd and 53rd), New York, NY


Usage Rights Workflow & DAM Implementation

October 30, 2014
8:30 AM - 5:00 PM

Convene Conference Center
New York, NY

As a result of globalization and the proliferation of new media delivery channels, publishers are struggling to gain control of their right to use and reuse content.  In response, IDEAlliance launched a Task Force focused on Usage Rights in the spring of 2014.  The recommendations resulting from this effort are being shared for the first time at this instructive 1-day workshop: Usage Rights Workflow & DAM Implementation, October 30, 2014, to be held at the Convene Conference Center in New York, NY. 

The workshop will include instruction on the future of usage rights and explore strategies for integrating rights into production workflows and implementing rights management in a digital asset management (DAM) system. 

In addition to peer group discussions, recommendations for managing contracts, tracking rights with metadata, implementing rights workflows, and integrating digital asset management systems to support rights management will be shared by panelists from the IDEAlliance Usage Rights Task Force. Concluding the 1-day event, a town hall-type discussion will provide an opportunity for all to brainstorm with peers about next steps for industry action. 

Why Attend this Workshop?

  • Learn about the rights management strategies and recommendations of the IDEAlliance Rights Task Force
  • Directly participate in small group discussions that focus on your most pressing needs and brainstorm with peers about possible solutions
  • Learn how vendors are working with publishers to provide technology solutions that you should consider
  • Establish a network of peers with a shared interest in gaining control of their right to use and reuse content
  • Influence ongoing industry initiatives to develop real-world rights management recommendations

Member: $345 
Non-Member: $395

SPONSOR THIS WORKSHOP


 

Media Partner


Understanding and gaining control over the issues of rights management is a key objective for publishers today, due to the extreme risks of non-compliance. This workshop offers an opportunity for publishers to participate in small group discussions that focus on their pressing requirements in managing usage rights and to brainstorm with their peers about possible solutions.”

Dianne Kennedy, Vice President of Media and Emerging Technologies for IDEAlliance

>> View Agenda

>> Sponsor This Workshop

Event Date

October 30, 2014

CONVENE

Address: 
810 Seventh Ave (52nd and 53rd), New York, NY

Convene is conveniently located in Midtown Manhattan, at 810 Seventh Ave (52nd and 53rd), New York, NY 10019. When entering the building lobby, advise the Lobby Receptionist/Security Desk staff that you are attending the IDEAlliance Primex Summit on the 23rd floor.

Nearby hotels, attractions, and restaurants

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Agenda

8:30 - 9:00 AM

Continental Breakfast

9:00 - 9:45 AM

KEYNOTE PANEL
Why Usage Rights Management Now?
Panelists:

• Ellen Payne, Vice President of Editorial Operations, Hearst
• Dave Smith, VP, Content Strategy, National Geographic

9:45 - 10:15 AM

EXPERT PANEL
Step #1:  Strategies for Managing Contracts
Panelists:
• Sandie Roberts, IT Director Publishing Systems, Rodale Inc.
• Patty Bellus, Associate Director, Editorial Operations and Technology , Meredith
• Dianne Kennedy, IDEAlliance – Task Force Recommendations

10:15 - 10:45 AM

PEER GROUP DISCUSSION
Roundtable discussions among attendees about how they are currently managing contracts and develop strategies for improvement.

10:45 - 11:00 AM

BREAK

11:00 - 11:30 AM

PEER GROUP REPORT
Each roundtable will present a summary of their discussion to the full group.

11:30 AM -  NOON

EXPERT PANEL 
Step #2:  Tracking Rights with Metadata
Panelists:
• Laura Capasso, Global Director, Publishing Technology and Content Operations, Reader’s Digest
• Dai Ichikawa, Digital Asset Systems Manager, Time Inc.
• Dianne Kennedy, VP Digital Technologies, IDEAlliance – Task Force Recommendations

NOON - 1:00 PM

LUNCH

1:00 - 1:30 PM

PEER GROUP DISCUSSION
Roundtable discussions among attendees about the key fields they require for managing usage rights.  Discussions should be based on draft 2014 PRISM Usage Rights fields and the concept of “green-lighting”.

1:30 - 2:00 PM

PEER GROUP REPORT
Each roundtable will present a summary and validate or extend the Draft PRISM Usage Rights fields and provide their input on “green-lighting”.

2:00 - 2:45 PM

EXPERT PANEL
Step #3: Strategies for Integrating Rights Management into Your Workflow

Panelists TBA

2:45 - 3:30 PM

EXPERT PANEL
Step #4: Strategies for Implementing Rights Management with Your DAM

Panelists TBA

3:30 - 4:00 PM

BREAK

4:00 - 4:45 PM

TOWN HALL DISCUSSION
This full group, town hall-type discussion will focus on bringing to light the most pressing needs and provide an opportunity to brainstorm about next steps.

4:45 - 5:00 PM

Wrap-Up

5:00 PM

ADJOURN

A Rights MeetUp will follow at 6:30 at a nearby Pub

Sponsorships

Venues