Digital Rights Management Jump Start
Digital Rights Management:
A Jump Start for Implementing Rights Management
Thursday-Friday, May 23-24, 2013
AMA Conference Center
New York, New York
Instructor: Linda Burman, President and CEO, L.A. Burman Associates
Are you monetizing content
Are you tracking your licenses
Don’t be caught unprepared!
Does this describe you?
If only someone had put it all in the DAM/CMS!
The Digital Rights Management Workshop, May 23–24, could prove to be the most important step you take in implementing effective rights management. You’ll learn how to reduce financial risk, save time and unlock additional value through tracking and control of your rights-managed assets.
Attendees of this workshop will come away with new tools and terminology for multi-purposing content while avoiding the risk of non-compliance with royalty and license agreements. If you are an agency, you can streamline rights clearing for talent and deliver content assets to your clients more rapidly.
WHO SHOULD ATTEND
ABOUT THE INSTRUCTOR
This Workshop, led by Linda Burman, IDEAdvisor and CEO of L. A. Burman Associates, is designed to jumpstart your rights management implementation for digital content in a digital world. It addresses both basic and advanced requirements and explains how to employ rights management to reduce risk of non-compliance with licenses.
After completing this workshop, you’ll understand why rights management is so critical for fully leveraging all types of content and how industry standards, combined with technology systems, can be employed to solve the rights management needs in your company.
Training Agenda - Day One
8:30 AM REGISTRATION
OVERVIEW: RIGHTS MANAGEMENT: WHY COMPANIES LIKE YOURS NEED IT NOW
Rights management plays a critical role in every content monetization strategy. You can’t sell and reuse your digital assets unless you can easily access the information that tells you where, when and how you can fully leverage your content.
This session introduces the terminology of digital rights management including “DRM”, “rights tracking”, the difference between managing royalties and acquisition permissions and the various types of rights. It also explains the interaction with content technologies including digital asset management (DAM) Content Management (CMS) and Web Content Management (WCM) systems.
10:30 AM BREAK
ANALYSIS: PAIN POINTS AND RIGHTS WORKFLOWS
What are your perceived rights management requirements and issues? What is the ideal supply chain workflow for rights managed content in your company? What will it take to get there?
The challenges you face may vary from basic to very complex. With the help of the instructor, attendees will analyze their rights requirements using the workflow documents they brought with them.
12:00 PM WORKING LUNCH
METHODS AND TOOLS FOR DEVELOPING USE CASES
What is the role of User Scenarios in the implementation of a usage rights management system? IDEAdvisor, Linda Burman will illustrate a Use Case Template that can be used to develop these scenarios using business requirements and workflow analysis.
1:30 HANDS-ON USE CASE DEVELOPMENT
Participants will develop Draft Use Cases that address the pain points, business goals and workflows from the previous sessions.
3:00 PM BREAK
RESOURCE REQUIREMENTS FOR IMPLEMENTATION
Learn the resources required to implement a rights management system. Discussion will focus on your current organizational teams, existing technology platforms and will help you identify stakeholders and resources that must be added to ensure success.
4:00 PM ADJOURN
Training Agenda - Day Two
INTRODUCTION TO METADATA and RIGHTS METADATA
In every company, terminology varies substantially among business groups depending on their goals. Even terms such as “metadata”, “taxonomy” and “keywords” are often defined differently as are “channel”, “platform”, “format”, “ownership”, “asset-type” and “geography.” Knowing the terminology enables you to discuss rights issues with greater precision and come to agreements more rapidly.
INTRO TO RIGHTS METADATA STANDARDS
Industry rights metadata standards provide an enormous business advantage. The PRISM Usage Rights Standard, PLUS, NewsML, ODRL and other rights metadata standards will be introduced.
10:30 AM BREAK
10:45 AM STRATEGIES FOR IMPLEMENTING RIGHTS MANAGEMENT Continuing with the overview of industry rights metadata standards, the instructor will help attendees analyze their Use Cases and determine if they can be matched to specific rights fields in industry standards, depending on their particular needs.
12:00 PM LUNCH
1:00 PM IMPLEMENTING RIGHTS MANAGEMENT: ROLE Of TECHNOLOGY While analysis of business goals, workflows, and applicability of rights metadata standards can be done outside of technology systems, the need for integration with your company’s contract and content systems will have an impact on your implementation plan. This session will explore some of those implications.
GOVERNANCE OF RIGHTS MANAGEMENT SYSTEMS
Governance is key to the maintenance of any system but is even more critical when license terms need to be kept up to date in USER systems. This session explores the key components of rights metadata governance and how to implement it.
2:45 PM BREAK
3:00 PM RECOMMENDATIONS FOR NEXT STEPS In the closing session, Linda Burman will assist attendees in developing next steps for implementing rights management in their companies. This will be an interactive, brainstorming session providing concrete results.
4:00 PM ADJOURN
IDEAdvisors is the IDEAlliance Consulting Practice with a unique proposition. Through its IDEAdvisor program, IDEAlliance offers periodic trainings on important technical and business issues, lead by some of our industry's most knowledgeable experts. IDEAdivisors,without exception, offer consulting services without bias to any product or vendor. IDEAdvisors have a unique focus on implementing best practices and industry technology specifications. IDEAdvisors are former owners or principals of leading consultancies, agencies, publishers, and printers that offer practical, hands-on expertise. There is no “on the job training” required to bring IDEAdvisor consultants up to speed.