June 19, 2014

PRIMEX EAST 1-Day Conference

CONVENE / 810 Seventh Ave (52nd and 53rd), New York, NY

June 19, 2014

Convene Conference Center (Midtown West)
810 Seventh Ave
New York, NY


Media communication is now highly-integrated, multidimensional, and interactive across print and digital. With the emergence of new technologies transforming the content supply chain...

  • How do advertisers, creative agencies, publishers, premedia and print service providers effectively capitalize on the opportunity of digital technologies?

  • How do we address foundational distribution challenges to the competitiveness and future of newsstand and postal?

At PRIMEXEAST, creative, premedia, print, and publishing leaders, and their materials and technology partners, engage in open dialogue to discover key trends and frame new solutions in content management and data driven distribution. 


  • Envision the future of print, newsstand, and postal supply chains. 
  • Address the impact of new technology on print-based workflows, business models, and value chains.
  • Discover the capacity and technologies needed to meet evolving client needs. 

At PRIMEXEAST, you’ll find... 

  • Strategic Direction by Industry Drivers 
  • Industry Trends by Key Analysts 
  • Executive Roundtables and Panels

At PRIMEXEAST, meet the industry drivers who are defining and re-defining our industry today – for tomorrow! 

For information and sponsorship contact:
Georgia Volakis   703.837.1075703.837.1075   gvolakis@idealliance.org

Recent Attendees of

Bell and Howell
Brown Printing Company
Conde Nast
Consumer Reports
Digimarc Corporation
Digital First Media NY
Digitas Health - Publicis
eMerge Consulting
Esquire Magazine
FUJIFILM North America Corporation
Hearst Enterprises
HP Indigo and Inkjet Press Solutions
HudsonYards & Caps Visual Communications
Meredith Corporation
Nellymoser, A Division of Brown Printing Company
Quad/Graphics, Inc.
RR Donnelley
The Conference Board
The Precision Media Group
Time Inc.
U.S. Bank
UPM - Kymmene
Xerox Corporation

PRIMEX is the “think tank” for business leaders from the creative, premedia, print and publishing communities. Attendees focus on innovations in print as well as integrated media, and envision new best practices, efficient workflows, and profitable new business models across the media supply chain.

PDF Registration Form

Member $495

Non-Member $695

Registration fee includes scheduled refreshments, continental breakfast, lunch, reception and all conference materials.

Download Details

PRIMEX Will be Webcast at remote locations around the world. Watch for news of host locations!


The 2014 Primex East Leadership Conference will take place at Convene Conference Center at 810 Seventh Ave (52nd and 53rd), New York, NY 10019, conveniently located in Midtown Manhattan. When entering the building lobby, advise the Lobby Receptionist/ Security Desk staff that you are attending the IDEAlliance PRIMEXEAST on the 23rd floor.

Make plans to attend PRIMEXEAST in the fall!

October 16th, 2014

Event Date

June 19, 2014


810 Seventh Ave (52nd and 53rd), New York, NY

Convene is conveniently located in Midtown Manhattan, at 810 Seventh Ave (52nd and 53rd), New York, NY 10019. When entering the building lobby, advise the Lobby Receptionist/Security Desk staff that you are attending the IDEAlliance Primex Summit on the 23rd floor.

Nearby hotels, attractions, and restaurants

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Strategic Direction by Industry Drivers

Moira Cullen, Vice President of Design for Global Beverage, PepsiCo 

Moira Cullen is responsible for developing design strategy and systems across the beverage portfolio and leading new growth initiatives within PepsiCo. Prior to joining PepsiCo, Moira held several senior leadership positions with The Hershey Company, Coca-Cola, Hallmark Cards, Otis College of Art and Design, international design consultancy Pentagram, and leading Japanese fashion retailer Taka-Q. She was a past president of The Professional Association for Design AIGA’s Center for Brand Experience, president of AIGA’s Los Angeles and Kansas City chapters, served as a director on AIGA’s national board, and was named an AIGA Fellow.

Patrick R. Donahoe, Postmaster General, US Postal Service

Mr. Donahoe has been the Chief Executive Officer and Postmaster General of the United States Postal Service since December 2010 – the 73rd Postmaster General. Previously, Mr. Donahoe served as Chief Operating Officer of United States Postal Service and was its Deputy Postmaster General since April 2005. Mr. Donahoe served as the Postal Service’s chief operating officer and executive vice president since 2001 and was instrumental in helping the organization achieve record levels of service, improve the workplace environment, and stay on track for a sixth straight year of productivity gains. Beginning his USPS career as a clerk, he advanced his skills through positions of increasing responsibility including Senior Vice President, Operations; Senior Vice President - Human Resources; and Vice President, Allegheny Area Operations. He serves as Member of the Board of Governors of United States Postal Service. His academic accomplishments include a bachelor of science degree in economics from the University of Pittsburgh and a master of science degree as a Sloan Fellow at the Massachusetts Institute of Technology.

Malcolm Netburn, CEO, CDS Global

Mr. Netburn is Chairman and CEO of CDS Global, a leading provider of customer information and data management solutions to businesses around the world. Since joining the company in February 2007, Mr. Netburn has provided thought leadership to the various industries served by CDS Global and has been a featured speaker at conferences throughout these industries.  He has more than 25 years of experience in consulting to magazine, newspaper, book and media companies, particularly in the areas of publishing strategy, business planning, technology and database utilization, and digital media development. Throughout his career, he has worked with major media companies including Crain Communications, Hearst Corporation, Lebhar-Friedman and Rogers Business Publications. He has also worked with various industry associations on “future of the industry” studies and programs. A graduate of The George Washington University, he previously served as president and CEO of Chemical Week Associates and Hart Publications. Prior to that position, he was publisher and senior vice president of the Christian Science Monitor and operations director for the National Wildlife Federation’s publishing unit. He also had operating responsibility for Scholastic’s information technology group. He was also a founding partner of Netburn McGill, a New York-based consulting firm, which he helped establish in 1986. Mr. Netburn was the 2013 inductee into the Fulfillment Management Association Hall of Fame.

Joel Quadracci, Chairman, President & CEO, Quad/Graphics

Mr. Quadracci is responsible for guiding the overall strategic growth and success of Quad/Graphics, which is a leading global printer and media channel integrator with locations throughout the United States, Latin America and Europe. He continues in the tradition of Quadracci family leadership at the company founded in 1971 by his father, the late Harry V. Quadracci. Mr. Quadracci grew up with Quad/Graphics and officially joined it in 1991, quickly focusing on sales. He fulfilled a variety of sales and strategy roles before becoming President and CEO in 2006, and Chairman, President and CEO in January 2010.  In July 2010, Joel radically transformed the company through the acquisition of Worldcolor, creating North America’s second largest provider of print, digital and related media services. Simultaneously, he took the company public. The company completed the integration in 2012 – the largest, most complex integration ever undertaken in the industry. He has directed other acquisitions and strategic partnerships, too, including the 2011 purchase of three plants in Mexico from Transcontinental and the 2013 purchase of Vertis, a leader in retail advertising inserts, direct marketing and in-store marketing solutions. In 2012, he led the company’s geographic expansion into Asia through a strategic partnership with ManipalTech, India’s largest print services and end-to-end business solutions provider. A graduate of Skidmore College in Saratoga Springs, NY, Mr. Quadracci holds a bachelor’s degree in Philosophy.

Industry Trends by Key Analysts

Magazine Distribution Channel: The Newsstand in Turmoil

John Harrington

Partner, Harrington Associates, LLC

Harrington is a partner in Harrington Associates, LLC, which publishes The New Single Copy newsletter and produced the Magazine Retail Sales Experience series of studies, provides services to the periodical distribution industry, and works with individual wholesalers, publishers, and national distributors. The data from his studies is considered the definitive measure of magazine single copy sales. He has conducted workshop and seminar programs for major publishers, national distributors, and wholesalers. He has spoken at meetings of the MPA-The Association of Magazine Media, Distripress, The Periodical and Book Association of America, the Periodical Wholesalers of North America, and lectured at several universities.  He is a director of the Magazine Innovation Center at the Meek School of Journalism at the University of Mississippi and has spoken at conferences held there.  He is generally recognized as the leading independent authority on the magazine retail distribution channel and has increasingly been involved in broader magazine media issues.  He and his work have often been quoted and cited in publications such of The New York Times, The Wall Street Journal, The New York Post, Advertising Age, and AdWeek, as well as numerous retail trade publications.  Harrington Associates was founded in July of 1996.  For nearly twenty years prior to that, Mr. Harrington worked for the Council for Periodical Distributors Associations, the trade association for periodical wholesalers in the United States and Canada, first as the editor of CPDA News, then as the executive vice president, and he was named the president in 1986.

Paper Analyst

Derek Mahlburg

Economist, Graphic Paper, RISI

Mr. Mahlburg is an Economist, Graphic Paper at RISI.  He has covered North American graphic paper markets with RISI since 2008, co-authoring the North American forecasts and commentaries, including the monthly Paper Trader. He plays a key role in producing RISI’s World Bilateral Trade Data, capacity reports and Outlook Briefings service, and his publications also include special studies such as risk analyses. Mr. Mahlburg completed his undergraduate education at the University of Kansas, where he majored in Economics, and holds a Master’s Degree in Economics from the University of Missouri.

Roundtable Panels

EXECUTING ON YOUR MOBILE AGENDA: Where is mobile activated media going in 2014?

John Puterbaugh, EVP & Chief Digital Officer, Nellymoser, A Division of Brown Printing Company

At the Fall 2013 PRIMEXEAST conference, we began an ongoing dialogue on Mobile Activated Print. Mobile is increasingly being viewed as an enhancement or amplifier for existing programs. It is a way in which readers and consumers access various brand touch points – while reading, at events, as a companion while shopping. The panel will explore how mobile is being used to expand the palette and set of tools used to package and present stories, inspiration, videos and interactive content to their readers. The panel will focus on what types of things readers are responding to – scanning & activating, as well as current trends, best practices and techniques for activating print and other media with mobile, and how best to integrate the technologies into the existing workflow. 


  • Laura Marriott, CEO & Board Chairperson NeoMedia Technologies, Inc.; Former CEO of Mobile Marketing Association
  • Ed Knudson, Executive Vice President, Digimarc

Additional Panelist TBA

EXECUTING ON OUTSOURCING: What are the lessons learned on global outsourcing for production?

Joe Duncan, SVP, Group, Executive Producer, Retail Production, Arc & Leo Burnett

Everyone is looking at it…or doing it – Global Outsourcing. It’s been a key tool for a range of companies – small and large – as a way to get more from a budget and to cut costs. The panel will discuss how effective outsourcing is establishing new production workflows being managed across international divisions.

We’ll explore:

  • What does it take to manage a global supply chain?
  • What about sustainability and chain-of-custody?
  • What does the next 3-5 years look like in the development of global sourcing?
  • What is the role of standards?

Attendees will learn from case studies gathered from across the globe!


  • Doug Drury Director of Sales & Marketing, Velocity Made Good 

Additional panelists TBA



8:30-9:00 am Continental Breakfast
9:00-12:00 noon Program
12:00 noon-1:30 pm Luncheon / Presentation
1:30-4:30 pm  Program
4:30-5:30 pm Reception


Presentations from students receiving scholarships from IDEAlliance through the Graphic Communications Scholarship Foundation


The Twelfth Annual GCSF Scholarship Awards Celebration/ Ceremony will be on Thursday June 19th, at the Hearst Tower Atrium and Joseph Urban Theater on 57th Street in Manhattan. (On 8th Avenue Between 56th and 57th Streets). 

Free admission

5:30 pm Reception
6:15 pm Ceremony/Presentations

R.S.V.P: by Thursday, June 12th, 2014 to:  Jerry Mandelbaum, (212) 400-2449, jmandelbaum@601west.com