How to Print for a Global Consumer Product Company
Presented on Thursday – March 28, 2013
Steve Smiley, President SmileyColor & Associates LLC and Chair, IDEAlliance Print Properties Leadership Council
Joe Fazzi, Vice President of Media Production Technologies, IDEAlliance
Learn what package print providers must know to effectively
serve today’s consumer product companies (CPCs)
With more than 35 years’ experience in the graphic arts and printing industry, Steve Smiley pioneered many of the procedures that are now color management standards. Steve was instrumental in the development of the industry’s most advanced standards, including the International Standards Organization’s proofing standards, the IDEAlliance GRACoL Specification, and the Flexographic Technical Association’s FIRST color management specifications for flexography. With the support of moderator, Joe Fazzi, Steve Smiley will share his insights gathered from his close relationship with some of the world’s biggest CPCs and their packaging providers. Formerly with Vertis, where he led the Color Engineering Department for more than 20 years, Smiley oversaw the development of color management tools and standards designed to protect the brand equity of such companies as Polo Ralph Lauren, Hershey, and Lowe’s.
Watch this webinar and discover…
- What makes a CPC different than a regular commercial print client – what are their unique needs and challenges?
- Why CPCs care so much about color accuracy and how color impacts the product purchase process.
- The criteria CPCs use in choosing the right print process, including flexo, offset, screen, gravure, and digital.
- Why we need package printing specific standards – what standards are in place today and what is soon to come.
- What are the unique needs of CPCs who have a global footprint in print production and product sales?
- The required skill-sets and resources a printer must have to do business with a global CPC.
- New trends and innovations within the packaging print supply chain.
- How Food & Drug Administration rules apply for food related packaging materials.
- How process control is elevating the capabilities, profit margins, and commercial viability of packaging providers.
- Predictions for package printing in 2013.