Set Your Strategy for Effective Cross-Media Publishing
As publishers, advertisers and brand owners strive to keep pace with the shifting publishing and media markets, the question of cross-media publishing has moved from the theoretical to the urgently practical. Companies who rely on print-centric workflows have spent (some would say wasted) millions of dollars on content migration plans for Web, interactive and mobile publishing channels. At the same time, non-print channel companies wrestle with content management, DAM and digital rights issues. Many excellent tools and technologies have emerged — often utilizing XML-based standards and innovative workflows. However, the path to success is often blocked by limited understanding — often in the very people tasked with creating viable eMedia strategies!
To equip a new generation of eMedia Professionals, IDEAlliance has created an online professional certification program. The program is made up of a series of in-depth sessions, taught by experts in each topic, and aimed at group or team leaders, production staff and publishing technologists. Once enrollees have completed the course, they will be better able to design, specify and work with the systems and technologies essential to eMedia publishing. Those completing the program will have shorter learning curves and be subject to making fewer “rookie mistakes.” Above all, eMedia Certified Professionals will have a better grasp of changing needs within their companies, and will be better able to facilitate positive, profitable change.