IDEAlliance is hosting a dynamic new event at PRINT '13: the Integrated Media Workflow (IMW) Lab. The IMW Lab at Print’13 – the largest trade show in North America serving print and electronic media industries – will showcase the latest disruptive technologies and solutions that are transforming media production and distribution.
From print to tablet to online applications, digital content is evolving what it means to launch a new product, publish a magazine, or blend print and online experiences into dynamic marketing campaigns that attract new customers and new markets.
The foundation of the IMW Lab is the need to educate attendees and leapfrog the mindset of the US printing & publishing industry into the new model of non-linear workflows utilizing cloud and collaboration, dramatically impacting speed to market and content distribution.
Content creators are looking for answers to maximize their workflow and create new engagement with their customers. The IMW Lab will showcase and educate using the following stations within an integrated media production workflow: Creation | Ingestion | Production | Transformation | Distribution | Engagement
For details on sponsoring the IMW Lab, DOWNLOAD PROSPECTUS or contact:
Executive Vice President